Approval is not a release date. A federal label approval means a brand may bottle with that label — not that a product is shipping, in stores, or even coming.
Label image for Athletic Brewing Company — Round of Cheers

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Beer & Malt

Athletic Brewing Company

Round of Cheers

Cereal Beverages - Near Beer (Non Alcoholic) · approved Oct 21, 2026

Class / type
Cereal Beverages - Near Beer (Non Alcoholic)
Approval date
Oct 21, 2026
Origin
California
Applicant
Athletic Brewing Company LLC
Applicant location
CASCADE BLVD Milford, CT
Category
Beer & Malt
Brand
Athletic Brewing Company
Fanciful name
Round of Cheers
Permit / plant no.
BR-CT-20094
TTB ID
26289001000287
Permit holder based in
Connecticut (brewer, per permit no. — not necessarily where it was made)
All label images on the TTB site:
Approval is not a release date. This record shows TTB approved a label on Oct 21, 2026. It does not say when — or whether — a product will be released. Data: TTB Public COLA Registry.

About this label approval

Athletic Brewing Company — Round of Cheers appears in the TTB Public COLA Registry as a Cereal Beverages - Near Beer (Non Alcoholic) label (Beer & Malt). The TTB approved it on Oct 21, 2026 under TTB ID 26289001000287. Origin on the record: California. The permit on the record belongs to a brewer based in Connecticut. The applicant of record is Athletic Brewing Company LLC (CT). As last fetched by Pre-Pour, the registry lists this certificate's status as approved. The TTB record lists 1 label image (Brand (front) or keg collar).

In Pre-Pour's records (Oct 9, 2026 to Oct 23, 2026), the TTB approved 13 Cereal Beverages - Near Beer (Non Alcoholic) labels and 821 beer labels in total; 80 beer labels were approved on Oct 21, 2026.

All beer approvals in the week of Oct 19, 2026 →