Approval is not a release date. A federal label approval means a brand may bottle with that label — not that a product is shipping, in stores, or even coming.
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New spirits & beer labels, before they hit shelves

Fresh federal label approvals from the public TTB COLA registry — label art first.

Spirits

Whiskey, tequila & agave, and every other spirit.

871approvals tracked since Oct 9, 2026
406in the last 7 days (through Oct 22, 2026)

Browse: Whiskey · Tequila & Agave · Other spirits

See all spirits labels →

Beer

Beer & malt beverages from breweries big and small.

741approvals tracked since Oct 9, 2026
359in the last 7 days (through Oct 22, 2026)

See all beer labels →

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