Approval is not a release date. A federal label approval means a brand may bottle with that label — not that a product is shipping, in stores, or even coming.
Label image for On the Rocks — Whiskey Sour

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Whiskey

On the Rocks

Whiskey Sour

Whisky Sour (Under 48 Proof) · approved Oct 20, 2026

Class / type
Whisky Sour (Under 48 Proof)
Approval date
Oct 20, 2026
Origin
Kentucky
Applicant
Jim Beam Brands CO.
Category
Whiskey
Brand
On the Rocks
Fanciful name
Whiskey Sour
Permit / plant no.
DSP-KY-14
TTB ID
26289001000186
Approval is not a release date. This record shows TTB approved a label on Oct 20, 2026. It does not say when — or whether — a product will be released. Data: TTB Public COLA Registry.

About this label approval

On the Rocks — Whiskey Sour appears in the TTB Public COLA Registry as a Whisky Sour (Under 48 Proof) label (Whiskey). The TTB approved it on Oct 20, 2026 under TTB ID 26289001000186. Origin on the record: Kentucky. The applicant of record is Jim Beam Brands CO.. As last fetched by Pre-Pour, the registry lists this certificate's status as approved. The TTB record lists 4 label images (Brand (front) or keg collar; Back; Neck; Other).

In Pre-Pour's records (Oct 9, 2026 to Oct 22, 2026), the TTB approved 1 Whisky Sour (Under 48 Proof) label and 296 whiskey labels in total; 49 whiskey labels were approved on Oct 20, 2026.

Other approvals under the brand name On the Rocks

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All whiskey approvals in the week of Oct 19, 2026 →