Approval is not a release date. A federal label approval means a brand may bottle with that label — not that a product is shipping, in stores, or even coming.
Label image for On the Rocks — Old Fashioned

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Other Spirits

On the Rocks

Old Fashioned

Whisky Old Fashioned (48 Proof Up) · approved Oct 20, 2026

Class / type
Whisky Old Fashioned (48 Proof Up)
Approval date
Oct 20, 2026
Origin
Kentucky
Applicant
Jim Beam Brands CO.
Category
Other Spirits
Brand
On the Rocks
Fanciful name
Old Fashioned
Permit / plant no.
DSP-KY-14
TTB ID
26289001000126
Approval is not a release date. This record shows TTB approved a label on Oct 20, 2026. It does not say when — or whether — a product will be released. Data: TTB Public COLA Registry.

About this label approval

On the Rocks — Old Fashioned appears in the TTB Public COLA Registry as a Whisky Old Fashioned (48 Proof Up) label (Other Spirits). The TTB approved it on Oct 20, 2026 under TTB ID 26289001000126. Origin on the record: Kentucky. The applicant of record is Jim Beam Brands CO.. As last fetched by Pre-Pour, the registry lists this certificate's status as approved. The TTB record lists 4 label images (Brand (front) or keg collar; Back; Neck; Other).

In Pre-Pour's records (Oct 9, 2026 to Oct 22, 2026), the TTB approved 4 Whisky Old Fashioned (48 Proof Up) labels and 449 other spirits labels in total; 69 other spirits labels were approved on Oct 20, 2026.

Other approvals under the brand name On the Rocks

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All other spirits approvals in the week of Oct 19, 2026 →