Approval is not a release date. A federal label approval means a brand may bottle with that label — not that a product is shipping, in stores, or even coming.
Label image for Heaven Hill — Deatsville

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Whiskey

Heaven Hill

Deatsville

Straight Bourbon Whisky · approved Oct 21, 2026

Class / type
Straight Bourbon Whisky
Approval date
Oct 21, 2026
Origin
Kentucky
Applicant
Heaven Hill Distilleries, Inc.
Applicant location
LORETTO RD BARDSTOWN, KY
Category
Whiskey
Brand
Heaven Hill
Fanciful name
Deatsville
Permit / plant no.
DSP-KY-31
TTB ID
26287001000511
Permit holder based in
Kentucky (distiller, per permit no. — not necessarily where it was made)
Approval is not a release date. This record shows TTB approved a label on Oct 21, 2026. It does not say when — or whether — a product will be released. Data: TTB Public COLA Registry.

About this label approval

Heaven Hill — Deatsville appears in the TTB Public COLA Registry as a Straight Bourbon Whisky label (Whiskey). The TTB approved it on Oct 21, 2026 under TTB ID 26287001000511. Origin on the record: Kentucky. The permit on the record belongs to a distiller based in Kentucky. The applicant of record is Heaven Hill Distilleries, Inc. (KY). As last fetched by Pre-Pour, the registry lists this certificate's status as approved. The TTB record lists 3 label images (Brand (front) or keg collar; Back; Strip).

In Pre-Pour's records (Oct 9, 2026 to Oct 23, 2026), the TTB approved 82 Straight Bourbon Whisky labels and 343 whiskey labels in total; 48 whiskey labels were approved on Oct 21, 2026.

All whiskey approvals in the week of Oct 19, 2026 →